Turn Instagram Followers into Real Life Customers

Instagram offers a unique way that brands can reach their customers. It allows you to talk to them, really find out who they are and what they like, unlike other platforms. Content should focus on them rather than the brand. Offer value to your followers that they can’t ignore, “Why this benefits you!”. And get real. Let them know a little about you. Open up the curtain a bit so they now someone of flesh and blood is talking back to them!

https://www.entrepreneur.com/article/293713